About Us

THE 24°N STORY

Welcome to 24°N. We are more than just an apparel brand; we are a community of anglers, watermen, and outdoor enthusiasts bound by a shared obsession with the ocean and the relentless pursuit of the next great adventure.

The Meaning Behind the Name

The 24th parallel north (24°N) isn't just a line on a map. It’s a coordinate that cuts through the heart of the world’s most legendary waters. From the untamed coasts of Baja California and the incredibly biodiverse Sea of Cortez, across the rich offshore grounds of the Gulf of Mexico, to the legendary flats of the Florida Keys and the crystal-clear waters of the Bahamas.

To us, 24°N represents the ultimate sweet spot. It’s where the sun meets the saltwater, where the fishing is world-class, and where the daily grind is traded for the rhythm of the tides. We created this brand to capture that exact feeling and engineer gear that thrives in those environments.

Our Mission

Our mission is simple: To build premium, performance-driven apparel that protects you from the elements so you can stay out on the water longer. Whether you're chasing roosterfish in Baja, sight-casting on the flats, battling a marlin offshore, or just cracking a cold one on the dock at sunset, you need gear you don't have to think about. We combine cutting-edge fabric technology with functional designs to create apparel that works as hard as you do.

The 24°N Standard

We know the harsh realities of the saltwater environment. Sun, salt, wind, and sweat can destroy ordinary clothing. That’s why everything we make is built around three core pillars:

Uncompromising Protection: Advanced UPF sun protection built directly into the fibers of our shirts and headwear to shield you from harmful UV rays.

Performance Comfort: Lightweight, breathable, and moisture-wicking fabrics that keep you cool and dry, even on the most brutally hot days.

Rugged Durability: Gear designed to resist stains, stretching, and the abrasive nature of the offshore lifestyle.

Committed to Our Oceanic Ecosystems & Planet

We owe everything to the oceans, coasts, and waterways we explore. At 24°N, we recognize that the preservation of our planet is not optional—it is a responsibility. We are deeply committed to protecting fragile oceanic ecosystems and ensuring our fisheries thrive for future generations.

This commitment goes beyond words; it is woven directly into our gear. We are actively working to reduce our environmental footprint by converting recycled materials—including post-consumer plastics that might otherwise end up in our oceans—into high-performance, environmentally friendly apparel. By choosing sustainable manufacturing processes, championing ethical angling, and advocating for clean waters, we strive to leave the ocean better than we found it.

Join the Journey

We aren't just outfitting your next trip; we want to be a part of it. When you wear 24°N, you are wearing a badge of passion for the water and a commitment to protecting it.

Find your coordinate. See you on the water.

— The 24°N Team